Solved

Are economy & own-brand detergents any good?

J1j1974
Asked almost 20 years ago 6,884 views
0

Hi everyone, newbie here!

I've always wondered, is there really any difference, apart from packaging/scents between Economy; home brand and well known brand detergents?

I currently use Morrisons Cyclon Liquid 2 in 1 detergent, simply because I like the traditional smell it leaves on my clothes (think 1980's Ariel Automatic). I have used all sorts over the years though, but always tend to sway more towards the home-brands as they're cheaper and seem to clean well (I never have really dirty laundry, so...)

I'd be interested to hear others opinions on this matter.

Morgan

Solution Summary

AI-generated from this discussion

This thread was marked as solved. Here's a summary of the problem and the fix, generated from the discussion below.

General advice on economy versus branded washing detergents

The problem
The question asked whether economy, own-brand and well-known branded washing detergents differ in performance beyond packaging and scent.
Likely cause
No specific appliance fault was reported. The accepted reply suggested detergent quality can vary because modern detergents are technically advanced, especially for low-temperature, low-water washing, and that cheaper products may be less effective over time.
What fixed it
The accepted advice was to research independent comparative tests rather than assume all detergents perform the same. It was also recommended to use the correct amount of detergent for the local water type and to choose good-quality detergent because detergents also help protect the washing machine from grease, slime and limescale build-up. No exact product recommendation or confirmed change of detergent was reported.
Checks to try
  • Accepted reply states detergents must work effectively at lower temperatures and with less water
  • Accepted reply notes detergents also help protect the machine from grease, slime and limescale build-up
  • Advice given to use the right amount of detergent for the water type
  • Advice given to research independent Which? detergent tests
Cause identifiedGenerated 7 Aug 2026 · AI summaries can make mistakes — read the full thread below.
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1 Answer

Accepted Answer
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WH
WhitegoodshelpVerified Engineer
Answered almost 20 years ago

Hello Morgan,

Washing detergent is very technically advanced these days, especially now that people want washing done at lower temperatures and using a lot less water. The demands on a detergent are very high. The big companies spend millions researching and developing detergents. Having said that, they also spend a lot of money trying to maximise profits by bombarding us with too many variations, and constantly selling us "new" and "improved" versions of detergents.

I’ve always been fascinated by the fact that the market leaders of many products are invariably the ones that advertise the most. Is it because they are the best, and they make lots of money which enables them to advertise so powerfully? Or is it that they advertise so powerfully that they become the market leaders? I personally think both reasons are inextricably linked.

My position is a sceptical one, but one that also acknowledges that as with many things, cheap stuff is often not very good over the long run. Which? have done extensive tests on washing machine and dishwasher detergents so I recommend researching their site. These reports are clearly for members only, so I can't publish them. But they do have an excellent offer on at the moment where you can get a free one month trial - Which? offer what's the catch?

I subscribed several months ago and find it invaluable to be able to research almost anything consumer related like this. I just used it to see what their Best Buy recommendations are for a new dishwasher and Freezer I just ordered from John Lewis, and to research and find a fantastic Digital freeview box (Which? Best Buy) with a built in hard drive for Christmas.

(Related / Further research)

Washing machine and dishwasher detergents do much more than just clean things. They also need to protect the washing machines inside from build up of grease and slime, and limescale Limescale in washing machines Use the right amount of detergent for your water type and use good quality detergent.

Which are the best washing detergents?

Whitegoods Help — appliance repair expert and forum host.

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